You probably spend most of your time thinking about ways to promote your clients. And well you should but it’s just as important to take time to promote your own agency. Video is the best way to do that. According to Video Brewery, 64% of people are likely to use a service or buy a product after watching a video about it and 80% of people can remember a video ad they viewed within the last 30 days.
There are a number of ways you can use video to show off all of the amazing things you’re doing:
Create a Highlight Reel. Shoot video at the events you put together, just five minutes shooting video of a press conference you hosted, a run you helped market, or a talk you gave to a local community group.
Take viewers Behind the Scenes. Show your staff hard at work…anything from meetings to talking on the phone to creating the digital marketing pieces. A good video will take the viewer where they normally can’t go.
Testimonials. This is one of the best promotional videos you can use. Your clients talking about how wonderful you are and how great you are to work with. A good testimonial video can sway a potential client who’s on the fence about hiring you to making the decision final.
Community Involvement. We all know you do way much more than work with your clients so what not share it? Maybe you helped organize an event at your church, maybe your staff spends time at a local food bank or soup kitchen, or maybe just show you and your family spending time together. This will show potential clients your personal side and that can be a powerful tool to bring in more clients.