There are a lot of ways to utilize video in your marketing strategy. One very popular and simple way is by using GIFs. For those who haven’t been online in the last five years, a GIF is a short video that constantly repeats itself. It’s a great way to convey a lot of information in a short amount of time. There are several different elements you can put in a GIF…it can be one video clip, a short scene with several video clips, just text on screen. We’re only limited by our imagination.
Here’s a GIF we created for Three Sands Clothing.
Big brands have been using GIFs for years in their marketing campaigns. Starbuck’s, Marie Claire, and Samsung use them consistently. Dell, for example, noticed the following after a GIF centered email campaign.
- 6% Increase in Open Rate
- 42% Increase in Click Rate
- 103% Increase in Conversion Rate
- 109% Increase in Revenue
Here’s another GIF we created for one of our email campaigns illustrating the effect color grading has on video.
Keep in mind that a GIF is just a series of images which makes it another form of video and video is THE best way to reach your customers, clients, or donors. A recent study found that three days after people hear information they’re only likely to remember 10% of what they heard but if they see an image along with that information they’re able to remember 65% of the information three days later.
On social media, tweets get 150% more retweets if they include an image than those that do not include an image. Posts with images on Facebook get nearly 3X more engagement than posts without images.*
Here’s another GIF we created for one of our email campaigns.
GIFs are great at getting attention quickly and keeping it. Think about how many times you’ve watched a GIF over and over just because it was mesmerizing. It’s easy to find a GIF with a clip from a movie or TV but why not have one that’s specifically made for you or your client?? Contact us today about producing personally tailored just for you.