Okay, I just can’t resist. Size matters. I’m talking about the size (or dimensions) of your video. What are you talking about?!?!?
The key to video marketing on Facebook (and any social media channel) is consistency. One video is not going to get the job done.
64% of people are likely to use a service or buy a product after watching a video about it and 80% of people can remember a video ad they viewed within the last 30 days.
If you only remember one thing from this blogpost make sure it’s this…viewers remember how they feel after watching a video not what they You can throw stats and information at the viewer all day but how the video made them feel will stay with them. Ask yourself what you want that feeling to be…happy, uplifted, motivated, emotional, fulfilled? Or something else?
The media can be a great tool to help you get the word out about your business or organization. The key is understanding how the media works and why they do what they do. I spent 25 years in the local TV news business so I’d like to share what I affectionately call the […]